Whoa, I used to always think of New Balance sneakers as “My Dad’s Sneakers”. Even when I bought a pair of running shoes I thought the same thing, but they were on sale at the time. 🙂 Even when buying them for my kids, I just couldn’t get rid of that stigma I had attached to them. So to see them now joining the skate shoe market. Well, in my mind, now they are officially cool. 🙂
Apparently it is a partnership with Jamie Thomas’s Black Box Distribution. The shoes are slated to be out in retail outlets in July 2013. Read more about it at
http://business.transworld.net/117271/features/black-box-licenses-new-balance-skate-footwear-westlife-provides-creative-direction/
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